About Us

About Us
Powering Sports Excellence with
Proven Precision
True Sports Group provides infrastructure and capital resources to club sports programs while developing individual athletes and supporting local community growth. TSG is the standard in club sports, and the premier destination for club owners and directors looking to strengthen their existing programs – big, or small.
Our industry-leading templates for success have propelled brands like True Lacrosse into the country’s most-renowned club lacrosse program – and we bring that model to every sport, program, and athlete under our umbrella.
Our footprint, which expands across most of the United States, offers unparalleled infrastructure access for club directors, coaches, and community leaders to find a home for their team while ensuring the success and longevity of their hard work and investments.
TSG is one of the largest youth sports ecosystems in the country, expanding across 25 different states and 55 cities.

CLUB OWNER
TESTIMONIALS

“Making the decision to be a part of the True Sports Group family has been a great experience for the players, parents, and coaches. Being able to provide our athletes with additional opportunities to grow in the sport they love has added the most value. The extension of TSG’s network has been palpable for all families within our programs. We continue to grow our footprint, and I have been grateful with the tremendous support system that True Sports Group provides.”
Erin Wellner Hellmold

“As a club owner, I can sum up my experience joining True Sports Group in three words: ease, growth, and family. TSG’s full-time staff supports everything from travel and payroll to uniforms and event registration, allowing me to focus on growing our program and strengthening relationships with families and coaches. What once felt like running a club alone is now a collaborative network where I can lean on colleagues, share ideas, and truly enjoy the work.”
Peter Burns
Owner of Bandits Lacrosse Club

“In our three years with True Sports Group, MD United has grown into a top ten ranked program, nationally. True Sports Group to be very helpful in many areas such as tournament operations, logistics, travel, media, and overall player & coach support.
Bev Altig
Director, Maryland United
FOUNDED BY PROS.
BUILT WITH A COMMON GOAL.
Co-Founder’s Jake Deane and Mike Gabel (former professional lacrosse players and youth sports pioneers) formed True Sports Group in 2008 under a shared banner – the betterment and accessibility of youth athletes and club programs across the nation. Now, more than a decade and a half later, their efforts have led to the development and growth of programs in more than 20 states, 55 cities, and countless communities along the way.

Jake Deane
