CHICAGO, IL
True Sports group
January 29, 2025
True Sports Group, a leader in youth sports, today announced a strategic partnership with Koomba, the athlete health platform focused on mental performance and nutrition.
Through this national partnership, True Sports Group is opening access to Koomba’s elite nutrition and mental performance coaches to their national network of club sports brands and 30,000+ athletes.
The partnership will integrate pro-level mental performance, sport psychology, and sport nutrition support directly into the True Sports athlete experience, equipping True Sports athletes with the skills to navigate the demands of competitive sport and develop confidence, build resilience, perform under pressure, fuel for performance and recovery, and navigate the recruiting process.
“As a former professional athlete and now a parent, I’ve seen how important it is to support the person behind the athlete,” said Mike Gabel, Co-Founder of True Sports Group. “This partnership gives our athletes access to the same types of resources professional athletes rely on to achieve peak performance.”
As part of the partnership, True athletes will access ongoing, personalized 1:1 and group-based coaching through Koomba’s network of 150+ mental performance coaches, sport psychologists, and sport nutrition experts. Koomba’s providers work with athletes at the highest levels of sport, including professional, Olympic, and power four NCAA athletes.
“We believe sport is one of the most powerful lenses for supporting the personal growth of athletes,” said Russ Chase, Co-Founder and Head of Strategic Partnerships at Koomba. “Every athlete’s journey is different, and we’re proud to support an organization like True Sports Group that understands the athletes’ experience and prioritizes individualized, athlete-centered coaching and development.”
The partnership reflects True Sports Group’s commitment to long-term athlete development and positive, athlete-centered sport experiences at a time when pressures across the youth sports ecosystem continue to increase for athletes and their support systems.
About
True Sports Group
True Sports Group is one of the nation’s leading youth sports organizations, committed to developing athletes through elite coaching, competitive programming, and a strong emphasis on character and leadership. With a national presence and deep local roots, True Sports Group provides athletes with the tools and support they need to thrive at every level of the game.
For more information, visit TrueSportsGroup.com.
About Koomba
Koomba is an athlete-focused health and performance platform designed to support the mental performance, nutrition, and overall wellbeing of athletes. Through a network of expert sport psychologists, mental performance coaches, and sport nutrition professionals, Koomba provides personalized 1:1 and group-based support tailored to the athlete experience.
Built specifically for athletes and their families, Koomba meets atheltes where they are and helps them develop skills that support performance, confidence, and long-term wellbeing both in and beyond sport. Koomba works with youth sports organizations, schools, and families across the United States to deliver accessible, athlete-centered support that prioritizes development, enjoyment, and sustainable participation in sport.
For more information, visit Koomba.co.